CAREERS

Members and users of Cádiz CF, with digital identity in Blockchain for all the club’s services

Know more about our solution

Definitive ID®

 

 

Thanks to Definitive ID®, we unify the online and physical world with the same identification method. The member presents the credentials they have in their wallet for any interaction with the Club”.

Rafael Contreras. Vice-president of Cádiz CF

Cádiz CF has won the Computing 2022 Award thanks to this project with Definitive ID.

 

The Challenge

The club suffers from a significant dispersion of data from its members and supporters. This dispersion of users between platforms increases the risks of password cybersecurity and complicates the proper management of access to verify the identity of users.

The Solution

Wise Security Global proposes that Cadiz CF create a decentralised digital identity system using blockchain technology. In this way, it breaks with centralised identities, and the same identity can be used for different services of the Club.

The Benefits

Simple and passwordless access from the APP to Cadiz’s digital services (online shop, TV channel, corporate events, election voting, etc.). Decentralised authentication. Easy to use and integrate. Data exploitation with third. Large capacity of marketing tools.

The Situation

Cádiz Club de Fútbol is a sports club with a long history in the history of sport in Spain. Founded in 1910, the club currently has 16,000 season ticket holders.

From 2020, the first team will be playing in La Liga after a long season in the second division, a fact that the Club’s presidency wants to reinforce and celebrate with the modernisation and digitalisation of the interaction with its members.

The Challenge

The club suffers from a significant dispersion of data from its members and supporters. Cádiz CF has different user identification systems in its club:

  • Subscriber portal
  • Online streaming matches
  • Online shop

These are different identity systems, with their corresponding user databases, and the data are not mixed with each other.  Each user has a different login for each of the Cadiz CF platforms, which complicates the cross-referencing of data between platforms, the user must remember several different logins, among others.

This dispersion of users between platforms increases the risks of password cybersecurity and complicates the proper management of access to verify the identity of users. It is necessary to work to prevent identity theft, password theft and to constantly adapt to the personal data protection compliance framework.

 

The Solution

Wise Security Global proposes that Cadiz CF create a decentralised digital identity system using blockchain technology. In this way, it breaks with centralised identities, and the same identity can be used for different services of the Club.

Wise implements the system in 2 phases, through two specific solutions:

  • Phase 1. The USSO solution is implemented, a centralised user management system that allows Single Sign On. In this way there is a single data repository, and members and registered users will have a single way of logging in for all the Club’s services.
  • Phase 2. Definitive ID® is implemented as a decentralised digital identity system using Blockchain technology.

The new identification system serves to transfer to a new version all the data that Cadiz has in its different registration modalities. In this way, it offers greater security and control of the data for the users themselves. It also increases and improves the digital interactions and services offered to its members and fans without the risk of breaching the GDPR and with the certainty that there will be no identity theft or impersonation. 

Why Definitive ID®?

Definitive ID® is a self-sovereign digital identity creation and management system based on blockchain technology.  Users can identify themselves on one or several platforms with their unique ID in a safer, easier way and having sovereign control of their data.

It brings together 3 basic premises as an identification system, which are Security, Simplicity and Data Sovereignty.

Definitive ID® is compatible with different Blockchain networks. In this case, the Alastria Network, the main public network in Spain, has been used.

 

The Process

UNIFICATION OF ONLINE WORLD AND PHYSICAL WORLD:

The identification method is unified. Members present the credentials they have in their wallet for any interaction with the Club.

Data unification. Wise Security Global, through its USSO solution, unifies all the data of each user to offer them a unique way of identifying themselves to access any of the Cadiz platforms.

Registration in Definitive ID®. Cádiz CF registers all its users in Definitive ID®.

Creation of credentials: Cadiz, together with Wise, generates the identities of each registered user and sends them to each user.  A different credential is issued for each type of user.

Each user downloads the Definitive ID® APP, where they receive the credentials, accept them and store them in their wallet.

Each user will be able to present his credentials (as a member to access the stadium, as a buyer of the online shop to purchase an item, as a user of the TV channel…) when requested by third parties (service providers). You only have to use your APP, scan the QR indicated and accept the credential presentation.

With the implementation of Definitive ID®, a credential-based identification system is established.

What we achieve with this:

  • The user does not have to remember his user and pass: avoids errors and forgetting of passwords and theft of credentials.
  • Traceability: In this way, data can be extracted and exploited. Knowing what products and events each member consumes, to be able to reward them with bonus points, for example.

The solution is compatible with IOS and Android, and can be integrated into most work environments and ERPs.

 

We can now offer integration with Third Parties to benefit our members and supporters, without having to give up their data to benefit from it”.

Rafael Contreras. Vice-president of Cádiz CF

-Read the complete interview-

The benefits

  • Simple and passwordless access from the APP to Cadiz’s digital services (online shop, TV channel, corporate events, election voting, etc.).
  • Increased sponsorship opportunities with the use of the credentials generated for members and supporters.
  • Decentralised authentication: greater control over the use of data, especially personal data, in a secure and GDPR-compliant manner: Data minimisation and privacy by default thanks to blockchain technology: Users gain greater control over their identities and attributes.
  • Easy to use and integrate.
  • Data exploitation with third parties in a reliable way and protecting user data.
  • Large capacity of marketing tools to offer users.
  • Compliance with Royal Decree 3/2010. National Security Scheme (SPAIN).
  • Aligned with the European eIDAS 2 regulation, within the framework of the European Digital Identity.
  • No limits. Technology with unlimited credential generation capacity and great robustness of the platform to generate a large volume of requests at the same time.
  • Ecofriendly solution: It avoids the generation of physical or polluting media.

 

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